‘Don’t believe the hype’ – Can upcoming Sheffield band The Reytons live up to the expectations?

Words: Jess Barcroft

The band have an array of singles which are heavy – hitting in their own style; as they are on the cusp of a larger breakthrough into the world of indie music.

The Reytons, originating from Sheffield, are becoming one of the favourites amongst indie listeners, with music from multiple EP’s and singles being released including fan favourites ‘Kids Off The Estate’ (2017) and ‘Retro Emporium’ (2019).

With their second sold out tour currently postponed until later on in the year due to the Covid-19 pandemic, the band have constantly been recollecting on previous gigs which they have performed, on their Instagram platform (@thereytons) where they fall short of 9000 followers. This includes their last concert before the national lockdown which was performed on March 14th at the Deaf Institute in Manchester, as well as their largest sold out concert to date at the O2 Arena in Sheffield. Fans of the band have described their live action as ‘incredible’ and many have even tipped them to be the next big indie band, similar to other Sheffield band – Arctic Monkeys.

The band, who recently released the single ‘Headache’, have also been nominated for the ‘Best Live Act’ award at the AIM Music Awards. Other popular artists, including Scottish legend Gerry Cinnamon have previously been nominated for the award, showing the talent in which The Reytons are being compared to. The four lads from Yorkshire described the nomination as ‘UNBELIEVABLE JEFF!!!!’ on their Instagram page (@thereytons) as they are looking to bring home the award and hopefully reach more fans as a result of the nomination.

The band, who recently released the single ‘Headache’, have also been nominated for the ‘Best Live Act’ award at the AIM Music Awards. Other popular artists, including Scottish legend Gerry Cinnamon have previously been nominated for the award, showing the talent in which The Reytons are being compared to. The four lads from Yorkshire described the nomination as ‘UNBELIEVABLE JEFF!!!!’ on their Instagram page (@thereytons) as they are looking to bring home the award and hopefully reach more fans as a result of the nomination.

Rocking up over half a million streams already on Spotify alone, the band have become international with their singles and EP’s, which include the ‘Kids Off The Estate’ (2017) and ‘Alcopops and Charity Shops’ (2018) EPs providing some of the biggest hits for the band. It doesn’t look like the band are taking a toll either, as the single ‘Retro Emporium’ (2019) released just six months ago, has already racked up over 165,000 streams. Their biggest hit ‘Slice of Lime’, from the EP ‘It Was All So Monotonous’ (2017), has gained just short of 700,000 streams alone, making the Steel City boys have an impact on the international stage of indie music.

The band have an array of singles which are heavy-hitting in their own style, as they are on the cusp of a larger breakthrough into the world of indie music. Sheffield appears to be being put back on the radar again, as no band other than Arctic Monkeys has been able to challenge the Manchester music scene – could we have some competition on the music map again?

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